A Manifesto of our human centric approach
Convergent is developing BRM in Russia. One of key concepts in BRM is the human-centricity — a business approach that focuses on the meaning of value and the uniqueness of each role a human plays in a business environment. We believe a human-centric approach is a driver for the future of digital. It is a response to how not to get lost in data and how to achieve something greater and more meaningful.
A Manifesto
of our human
centric approach
Convergent is developing BRM in Russia.
One of key concepts in BRM is the human-centricity — a business approach that focuses on the meaning of value and the uniqueness of each role a human plays in a business environment.

We believe a human-centric approach is a driver for the future of digital. It is a response to how not to get lost in data and how to achieve something greater and more meaningful.
1
We believe people are of importance over systems and technologies. People manage and implement, model, and bring to life. A person in his or her uniqueness, irrationality, smallest desires, and biggest ambitions stands at the center of everything.
2
We work with people, not job titles. Because a client is first and foremost a person, not a company. Who is the one you’re chatting with in a messenger? Whose familiar voice do you hear on a conference call? Who shares with you expertise, important insights and sudden enlightenment?
3
We see the efficiency in working together with the client rather than strictly according to the SOW. If the work order does not reflect the needs of all audiencies of the future solution (consumers, administrators, clients, partners), we will voice our arguments and guide our clients to the future-proof product.
4
We model the future of the solution in a real-world environment. We map out interactions. We design processes to efficiently manage it. We maximize the value it adds to the business.
We believe only the end-users’ opinion determines the value of a solution. Is it convenient? Does it strike a need or a pain point? Does it create obstacles or opens up new opportunities?
5
We never stop learning. As it is impossible to know everything. The key is to know where to look and how to find the needed. An expert is there not to confirm the great ideas, but to offer practical solutions.
6
We strive to look beyond and get to the heart of the matter. Capabilities of listening and hearing the unspoken is important. Ability to see the blind spots is vital. Pain points, ambitions, doubts, motivators, slightest details – everything has the potential for insights.
7
Ethics is Prime. We put people and humanity at the center of any communication, and above all. Partnership, focus on personal development and careful delivery of feedback work wonders.
8
We do more than digital,
We program relationships
People are of importance over systems and technologies
A client is first and foremost a person,
not a company
We work together
with the client rather than strictly according
to the SOW
We model the future
of the solution in a real-world environment
Only the end-users’ opinion determines
the value of a solution
It is impossible
to know everything
We look beyond and get to the heart of the matter
Ethics
is Prime
We do more than digital, We program relationships
People are of importance over systems and technologies
A client is first and foremost
a person, not a company
We work together
with the client rather than strictly according to the SOW
We model the future
of the solution in a real-world environment
Only the end-users’
opinion determines
the value of a solution
It is impossible
to know everything
We look beyond and get
to the heart of the matter
Ethics
is Prime
Our manifesto
in action
Our manifesto
in action