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We adopted and adapted BRM* methodologies to easily build transparent, sustainable, and efficient relationships between brands and their audience, (both inside and outside an organization
*business relationship management

We adopted and adapted BRM* methodologies to easily build transparent, sustainable, and efficient relationships between brands and their audience, (both inside and outside an organization
*business relationship management
What is BRM
BRM (Business Relationship Management) is a philosophy and methodology of developing digital programs that add value to a business or an organization in the eyes of their internal and external audiences.

BRM offers a whole new set of strategic and tactical approaches to change management across the entire organization or for its separate business functions.
Why we use BRM
Convergent is the first digital BRM agency in Russia and CIS. BRM is the basis of our strategic approach to clients' projects. We go beyond the traditional supplier mindset by building trusted partnerships that increase and drive added value to businesses and organizations.
We believe the BRM approach maximizes the results of any digital implementation and helps to uncover the full potential of companies when attaining the targets set.
First BRM agency in Russia
We adapt BRM methodology to the realities of Russia market and actively promote it
Member of the International BRM Institute
Constant cooperation with the international community of practice
BRM INSTITUTE
The BRM approach on a world level is represented by the BRM Institute in the United States. It supports BRM practice and capabilities internationally, organizes conferences, provides education, training, and certification programs for BRM professionals.

Convergent has been developing BRM practice since 2018. In 2019 we were the first in the CIS to be certificated certified by the BRM Institute as BRMP (BRM Professional).
BRM Institute
The BRM approach on a world level is represented by the BRM Institute in the United States. It supports BRM practice and capabilities internationally, organizes conferences, provides education, training, and certification programs for BRM professionals.

Convergent has been developing BRM practice since 2018. In 2019 we were the first in the CIS to be certificated certified by the BRM Institute as BRMP (BRM Professional).
History behind BRM
1
BRM as an IT function
BRM was born as a methodology in the management of digital transformation at the beginning of the digitalization era. Historically IT departments fulfilled mostly business support functions. This support mindset became an obstacle to the expectations of leadership IT needed to play when driving digital transformation.
The leadership of automation and digitalization required a new set of capabilities. A new role of a BRM manager is born from within the IT.
2
BRM as an IT evolution
With experience, the best practices of digital transformation management form the basis of BRM methodologies. IT services step up from one-time transformation projects to ongoing never-ending technology-based evolution of businesses and organizations. Adding and multiplying value becomes a center of BRM activity in organizations. To be successful on this path, IT functions learn:
— to understand business
— to manage relationships in business
— to present specialized IT solutions and technology opportunities
— to develop business
3
BRM as a service
Large companies surely can afford a dedicated BRM force. How can medium and small businesses source similar needs?
BRM role in SMB is usually assured by consultants and external service providers.
4
BRM as a professional
Recently, BRM approaches and practices have grown out of IT exclusivity. Many business functions realize having a dedicated relationship manager maximizes business results. HR BP roles are an excellent example. BRM manager is an entrepreneur, communicator, marketer, and technologies professional all in one.
History behind BRM
1
BRM as an IT function
BRM was born as a methodology in the management of digital transformation at the beginning of the digitalization era. Historically IT departments fulfilled mostly business support functions. This support mindset became an obstacle to the expectations of leadership IT needed to play when driving digital transformation.
The leadership of automation and digitalization required a new set of capabilities. A new role of a BRM manager is born from within the IT.
2
BRM as an IT evolution
With experience, the best practices of digital transformation management form the basis of BRM methodologies. IT services step up from one-time transformation projects to ongoing never-ending technology-based evolution of businesses and organizations. Adding and multiplying value becomes a center of BRM activity in organizations. To be successful on this path, IT functions learn:
— to understand business
— to manage relationships in business
— to present specialized IT solutions and technology opportunities
— to develop business
3
BRM as a service
Large companies surely can afford a dedicated BRM force. How can medium and small businesses source similar needs?
BRM role in SMB is usually assured by consultants and external service providers.
4
BRM as a professional
Recently, BRM approaches and practices have grown out of IT exclusivity. Many business functions realize having a dedicated relationship manager maximizes business results. HR BP roles are an excellent example. BRM manager is an entrepreneur, communicator, marketer, and technologies professional all in one.
BRM today
BRM as a discipline
BRM is a set of skills and competencies that will be of use to any specialist. Some of those are, for example, value management and efficient communication.
BRM as a capability
BRM includes everything needed for the successful delivery of a project or a program: well-structured processes, qualified professionals and management practices
BRM as a role
BRM function can be fulfilled by a dedicated manager, a small department, or be outsourced to an agency. BRM function is focused on business transformation in line with technological development.
BRM as a philosophy
BRM philosophy focuses on relationships as the organization's core. Relationships are the fundamental force of an organization, whereas digital tools make these relationships efficient. Tools and systems for people's success and not the other way round.
BRM today
BRM as a discipline
BRM is a set of skills and competencies that will be of use to any specialist. Some of those are, for example, value management and efficient communication.
BRM as a capability
BRM includes everything needed for the successful delivery of a project or a program: well-structured processes, qualified professionals and management practices
BRM as a role
BRM function can be fulfilled by a dedicated manager, a small department, or be outsourced to an agency. BRM function is focused on business transformation in line with technological development.
BRM as a philosophy
BRM philosophy focuses on relationships as the organization's core. Relationships are the fundamental force of an organization, whereas digital tools make these relationships efficient. Tools and systems for people's success and not the other way round.
WHAT OUR BRM PROGRAMS ARE
BRM program is a partnership between an agency and a client. It is focused on increasing the value of a product, service, or brand by implementing the right technology solutions.

As a BRM agency, we are completely immersed in the clients' business strategies, processes, and obstacles. We analyze external world expectations and drivers that can add value to what the company can offer. We focus on relationships with employees, clients, and partners, building new processes or optimizing existing ones to deliver the extra value that makes our clients special and successful.
WHAT OUR BRM PROGRAMS ARE
BRM program is a partnership between an agency and a client. It is focused on increasing the value of a product, service, or brand by implementing the right technology solutions.

As a BRM agency, we are completely immersed in the clients' business strategies, processes, and obstacles. We analyze external world expectations and drivers that can add value to what the company can offer. We focus on relationships with employees, clients, and partners, building new processes or optimizing existing ones to deliver the extra value that makes our clients special and successful.
What our BRM programs can do for companies
Get the most out of digital projects
Deliver against business targets, in strategic partnership with Convergent assuring solutions from idea to delivery on KPIs, full support and consultancy at each step on the way
Realize strategic goals in line with your company values and principles that form organization behaviours
Increase sales, optimize the spend, increase Brand visibility and its social mission, all through complex activity across all key channels of communication
Transform relationships inside the company
Launch centralized corporate communication programs that build and solidify transparent and trustworthy relationships of and with employees and increases their loyalty
Transform external relationships
Optimize relationships with distributors, contractors and partners to reach more ambitious goals quicker
What our BRM programs can do for companies
Get the most out of digital projects
Deliver against business targets, in strategic partnership with Convergent assuring solutions from idea to delivery on KPIs, full support and consultancy at each step on the way
Realize strategic goals in line with your company values and principles that form organization behaviours
Increase sales, optimize the spend, increase Brand visibility and its social mission, all through complex activity across all key channels of communication
Transform relationships inside the company
Launch centralized corporate communication programs that build and solidify transparent and trustworthy relationships of and with employees and increases their loyalty
Transform external relationships
Optimize relationships with distributors, contractors and partners to reach more ambitious goals quicker
BRM programs change management culture and practices towards a converged management model overcoming the traditional silos approach. BRM incorporates value management as part of the organization culture and engages all business functions to work together on the brand excel driven by technology.
BRM programs change management culture and practices towards a converged management model overcoming the traditional silos approach. BRM incorporates value management as part of the organization culture and engages all business functions to work together on the brand excel driven by technology.
Interested in what BRM can do for you?