Corporate communications

How, where and what to talk about to your employees

Communication strategy

Informal tools into
the corporate lifestyle

Corporate assistants and culture memes

Stylish solutions to support
your employer brand, events and campaigns

Corporate merch

Training, gamification and engagement turning simple knowledge into passion

Product training converting managers into brand ambassadors

Encorporation of additional tools, facilitation based on dashbords, data mining and integration across corporate solutions

Extra value to the current tech infrastructure

Cases

Propelling a company quick growth: what to do when culture risks to stall the success

Client: AcademCity — an educational platform

Task
In the space of 12 months AcademCity employee count exploded to 700, 6 times bigger than the planned annual growth. It was necessary to create a single attractive HR brand on the EdTech market and show the employees the value behind the work in the company.

Result
Beyond the research and EVP toolkit, we supported update of the Company values and mission and created communications to guide employees through the change

Solution
Create a clear EVP and align it with the long-term company strategy

Propelling a company quick growth: what to do when culture risks to stall the success

Client: AcademCity — an educational platform

Task
In the space of 12 months AcademCity employee count exploded to 700, 6 times bigger than the planned annual growth. It was necessary to create a single attractive HR brand on the EdTech market and show the employees the value behind the work in the company.

Result
Beyond the research and EVP toolkit, we supported update of the Company values and mission and created communications to guide employees through the change

Solution
Create a clear EVP and align it with the long-term company strategy

Client: A company in a highly regulated segment (tobacco & alcohol)

Task
Improving the efficiency of internal communication and inspiring the employees

Result
Digest open rate (OR) went up from 27% to 68%, click rate (CR) from 11% to 35%. Analytical dashboard on letters and articles demonstrates the team’s reaction to every publication, helping to quickly adjust the approach

Solution
Email-digest and a series of articles on the corporate platform united by tone of voice and visuals. More trust and openness in communication through personal stories and photos

Developing corporate
merch identity

Client: One of the largest international FMCG companies

Task
Conveying the updated corporate values
to the employees

Result
The employees loved the new branding: 100+ downloads of social media stickers; additional batches of wearables ordered. The merch helped the team see the values and become more loyal to the company

Solution
Gamified immersion into the corporate culture; adapting main values into simple and colorful merchandize and wearables

Developing corporate
merch identity

Client: One of the largest international FMCG companies

Task
Conveying the updated corporate values
to the employees

Result
The employees loved the new branding: 100+ downloads of social media stickers; additional batches of wearables ordered. The merch helped the team see the values and become more loyal to the company

Solution
Gamified immersion into the corporate culture; adapting main values into simple and colorful merchandize and wearables

MarHR

Based on the employee performance indicators that you want to improve

Motivational programs

We make learning process fun and effective

Training platforms

We facilitate and automate routine HR processes, giving them a human touch

We automate feedbacks collection and analysis

Employee performance evaluation custom platforms

We develop onboarding tools to support new employees via curated step-by-step adaptation

Successful onboarding

We create an attractive brand future employees and job seekers will love

Employer Branding

We map out employees' growth paths that push business to grow with its talents

EX studies

We create corporate communication and engagement outlines and help you build your internal and external employer brand

Employee engagement strategies

Cases

Sales representatives motivation

Client: One of the largest international FMCG companies

Task
Stimulate sales by non-exclusive distribution

Result
Teams that used the app increased sales by 59% over a year

Solution
A mobile platform with a motivational program for sales reps and distributors. It targeted to quickly deliver and manage sales objectives, as well as introduce new products and activities. Bonuses for every activity were redeemable against gift certificates in most popular online retailers and services

Sales representatives motivation

Client: One of the largest international FMCG companies

Task
Stimulate sales by non-exclusive distribution

Result
Teams that used the app increased sales by 59% over a year

Solution
A mobile platform with a motivational program for sales reps and distributors. It targeted to quickly deliver and manage sales objectives, as well as introduce new products and activities. Bonuses for every activity were redeemable against gift certificates in most popular online retailers and services

Developing an alternative sales channel via internal communications

Client: A company in a highly regulated segment (tobacco & alcohol)

Task
Engage employees to take part in the corporate referral program and make them loyal brand and product ambassadors

Result
10% of product sales were initiated via the platform, x2.5 times over-performance on KPI (150% more), 93% employees were active participants

Solution
We developed a beautiful and immersive gamified platform. During four years of its existence it became a recognizable inner brand with a development strategy, continuous updates and integrations to the overall company communication ecosystem.
Contact strategy: teasers, weekly digests, platform-branded merch merchandise, POSMs, and corporate group chats in Microsoft Teams and Telegram

Onboarding at Convergent: how to increase the level of successful onboarding to 90%

Client: Convergent

Task
Improve the quality of onboarding, reduce the degree of manager’s involvement in onboarding new employees

Solution
We have developed our own onboarding tools to support new employees via curated step-by-step adaptation. It is built around 2 flows: in-person and automated.
The employees pass training via a custom platform, can search for additional material in our knowledge library or ask our C-bot. Our HR specialists and mentors are always there to help or support the mentees personally during adaptation stress

Result
By the end of 2021, the level of successful onboarding of new employees had reached 90%. it showed nearly ⅓ growth as compared to 65% success rate in 2020

Onboarding at Convergent: how to increase the level of successful onboarding to 90%

Client: Convergent

Task
Improve the quality of onboarding, reduce the degree of manager’s involvement in onboarding new employees

Solution
We have developed our own onboarding tools to support new employees via curated step-by-step adaptation. It is built around 2 flows: in-person and automated.
The employees pass training via a custom platform, can search for additional material in our knowledge library or ask our C-bot. Our HR specialists and mentors are always there to help or support the mentees personally during adaptation stress

Result
By the end of 2021, the level of successful onboarding of new employees had reached 90%. it showed nearly ⅓ growth as compared to 65% success rate in 2020

Facilitating business changes
through digital

We optimize interactions within the company

Automation and transformation of end-to-end business processes

We convey goals and meanings to the employees in a simple and clear way. To track the success, we collect feedback and develop further on it

Digital communication in times of change

We build custom infrastructure add-ons to empower the business with new services, systems and dashboards connecting various solutions to a single coherent ecosystem

Third-party systems integration

Cases

How to explain new
corporate values and transition employees to the culture update

Client: An international FMCG producer

Task
Adapt global HR initiative to local market via a local communication and implementation strategy. Introduce the employees to the new corporate values, encourage leadership skills to change behavioral patterns

Result
KPI over-performance: employee engagement rate was 55% higher and the result was reached 2 times faster than planned

Solution
360 Communication programme based on an internal digital platform. Gamification mechanics offered employees to perform tasks of acting differently around 5 key skills. Personal achievements were building an interactive progress wheel

How to explain new
corporate values and transition employees to the culture update

Client: An international FMCG producer

Task
Adapt global HR initiative to local market via a local communication and implementation strategy. Introduce the employees to the new corporate values, encourage leadership skills to change behavioral patterns

Result
KPI over-performance: employee engagement rate was 55% higher and the result was reached 2 times faster than planned

Solution
360 Communication programme based on an internal digital platform. Gamification mechanics offered employees to perform tasks of acting differently around 5 key skills. Personal achievements were building an interactive progress wheel

How to engage each employee to improving a Brand Net Promoter Score (NPS)

Client: One of the largest FMCG company

Task
Show the employees the importance of NPS. Develop a tool that would motivate to keep track of NPS and perfect it

Result
Before, few of the line staff knew what NPS was: only one designated team worked with this metric. After implementing our solution, 76% of the employees became aware of NPS thanks to the new platform. Now they can all use detailed comments and audio reviews from their clients (120 reviews over 6 month on average on the platform). Other CX teams liked the new identity so much they wished to update their visuals as well

How to engage each employee to improving a Brand Net Promoter Score (NPS)

Client: One of the largest FMCG company

Task
Show the employees the importance of NPS. Develop a tool that would motivate to keep track of NPS and perfect it

Result
Before, few of the line staff knew what NPS was: only one designated team worked with this metric. After implementing our solution, 76% of the employees became aware of NPS thanks to the new platform. Now they can all use detailed comments and audio reviews from their clients (120 reviews over 6 month on average on the platform). Other CX teams liked the new identity so much they wished to update their visuals as well

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