We turn engagement and motivation into profit
01 Corporate communications
02 MarHR
03 Facilitating business change through digital
Corporate relationship management
& MarHR
Corporate communications
How, where and what to talk about to your employees
Communication strategy
Informal tools into
the corporate lifestyle
Corporate assistants and culture memes
Stylish solutions to support
your employer brand, events and campaigns
Corporate merch
Training, gamification and engagement turning simple knowledge into passion
Product training converting managers into brand ambassadors
Encorporation of additional tools, facilitation based on dashbords, data mining and integration across corporate solutions
Extra value to the current tech infrastructure
Cases
Propelling a company quick growth: what to do when culture risks to stall the success
Client: AcademCity — an educational platform
Task
In the space of 12 months AcademCity employee count exploded to 700, 6 times bigger than the planned annual growth. It was necessary to create a single attractive HR brand on the EdTech market and show the employees the value behind the work in the company.
Result
Beyond the research and EVP toolkit, we supported update of the Company values and mission and created communications to guide employees through the change
Solution
Create a clear EVP and align it with the long-term company strategy
Propelling a company quick growth: what to do when culture risks to stall the success
Client: AcademCity — an educational platform
Task
In the space of 12 months AcademCity employee count exploded to 700, 6 times bigger than the planned annual growth. It was necessary to create a single attractive HR brand on the EdTech market and show the employees the value behind the work in the company.
Result
Beyond the research and EVP toolkit, we supported update of the Company values and mission and created communications to guide employees through the change
Solution
Create a clear EVP and align it with the long-term company strategy
Business communication: how to create a catchy corporate digest
Client: A company in a highly regulated segment (tobacco & alcohol)
Task
Improving the efficiency of internal communication and inspiring the employees
Result
Digest open rate (OR) went up from 27% to 68%, click rate (CR) from 11% to 35%. Analytical dashboard on letters and articles demonstrates the team’s reaction to every publication, helping to quickly adjust the approach
Solution
Email-digest and a series of articles on the corporate platform united by tone of voice and visuals. More trust and openness in communication through personal stories and photos
Developing corporate
merch identity
Client: One of the largest international FMCG companies
Task
Conveying the updated corporate values
to the employees
Result
The employees loved the new branding: 100+ downloads of social media stickers; additional batches of wearables ordered. The merch helped the team see the values and become more loyal to the company
Solution
Gamified immersion into the corporate culture; adapting main values into simple and colorful merchandize and wearables
Developing corporate
merch identity
Client: One of the largest international FMCG companies
Task
Conveying the updated corporate values
to the employees
Result
The employees loved the new branding: 100+ downloads of social media stickers; additional batches of wearables ordered. The merch helped the team see the values and become more loyal to the company
Solution
Gamified immersion into the corporate culture; adapting main values into simple and colorful merchandize and wearables
MarHR
Based on the employee performance indicators that you want to improve
Motivational programs
We make learning process fun and effective
Training platforms
We facilitate and automate routine HR processes, giving them a human touch
We automate feedbacks collection and analysis
Employee performance evaluation custom platforms
We develop onboarding tools to support new employees via curated step-by-step adaptation
Successful onboarding
We create an attractive brand future employees and job seekers will love
Employer Branding
We map out employees' growth paths that push business to grow with its talents
EX studies
We create corporate communication and engagement outlines and help you build your internal and external employer brand
Employee engagement strategies
Cases
Sales representatives motivation
Client: One of the largest international FMCG companies
Task
Stimulate sales by non-exclusive distribution
Result
Teams that used the app increased sales by 59% over a year
Solution
A mobile platform with a motivational program for sales reps and distributors. It targeted to quickly deliver and manage sales objectives, as well as introduce new products and activities. Bonuses for every activity were redeemable against gift certificates in most popular online retailers and services
Sales representatives motivation
Client: One of the largest international FMCG companies
Task
Stimulate sales by non-exclusive distribution
Result
Teams that used the app increased sales by 59% over a year
Solution
A mobile platform with a motivational program for sales reps and distributors. It targeted to quickly deliver and manage sales objectives, as well as introduce new products and activities. Bonuses for every activity were redeemable against gift certificates in most popular online retailers and services
Developing an alternative sales channel via internal communications
Client: A company in a highly regulated segment (tobacco & alcohol)
Task
Engage employees to take part in the corporate referral program and make them loyal brand and product ambassadors
Result
10% of product sales were initiated via the platform, x2.5 times over-performance on KPI (150% more), 93% employees were active participants
Solution
We developed a beautiful and immersive gamified platform. During four years of its existence it became a recognizable inner brand with a development strategy, continuous updates and integrations to the overall company communication ecosystem.
Contact strategy: teasers, weekly digests, platform-branded merch merchandise, POSMs, and corporate group chats in Microsoft Teams and Telegram
Onboarding at Convergent: how to increase the level of successful onboarding to 90%
Client: Convergent
Task
Improve the quality of onboarding, reduce the degree of manager’s involvement in onboarding new employees
Solution
We have developed our own onboarding tools to support new employees via curated step-by-step adaptation. It is built around 2 flows: in-person and automated.
The employees pass training via a custom platform, can search for additional material in our knowledge library or ask our C-bot. Our HR specialists and mentors are always there to help or support the mentees personally during adaptation stress
Result
By the end of 2021, the level of successful onboarding of new employees had reached 90%. it showed nearly ⅓ growth as compared to 65% success rate in 2020
Onboarding at Convergent: how to increase the level of successful onboarding to 90%
Client: Convergent
Task
Improve the quality of onboarding, reduce the degree of manager’s involvement in onboarding new employees
Solution
We have developed our own onboarding tools to support new employees via curated step-by-step adaptation. It is built around 2 flows: in-person and automated.
The employees pass training via a custom platform, can search for additional material in our knowledge library or ask our C-bot. Our HR specialists and mentors are always there to help or support the mentees personally during adaptation stress
Result
By the end of 2021, the level of successful onboarding of new employees had reached 90%. it showed nearly ⅓ growth as compared to 65% success rate in 2020
Facilitating business changes
through digital
Automation and transformation of end-to-end business processes
We optimize interactions within the company
Digital communication in times of change
We convey goals and meanings to the employees in a simple and clear way. To track the success, we collect feedback and develop further on it
Third-party systems integration
We build custom infrastructure add-ons to empower the business with new services, systems and dashboards connecting various solutions to a single coherent ecosystem
Cases
How to explain new corporate values and transition employees
to the culture update
Client: An international FMCG producer
Task
Adapt global HR initiative to local market via a local communication and implementation strategy. Introduce the employees to the new corporate values, encourage leadership skills to change behavioral patterns
Result
KPI over-performance: employee engagement rate was 55% higher and the result was reached 2 times faster than planned
Solution
360 Communication programme based on an internal digital platform. Gamification mechanics offered employees to perform tasks of acting differently around 5 key skills. Personal achievements were building an interactive progress wheel
How to explain new corporate values and transition employees
to the culture update
Client: An international FMCG producer
Task
Adapt global HR initiative to local market via a local communication and implementation strategy. Introduce the employees to the new corporate values, encourage leadership skills to change behavioral patterns
Result
KPI over-performance: employee engagement rate was 55% higher and the result was reached 2 times faster than planned
Solution
360 Communication programme based on an internal digital platform. Gamification mechanics offered employees to perform tasks of acting differently around 5 key skills. Personal achievements were building an interactive progress wheel
How to engage each employee to improving a Brand Net Promoter Score (NPS)
Client: One of the largest FMCG company
Task
Show the employees the importance of NPS. Develop a tool that would motivate to keep track of NPS and perfect it
Solution
  • A new platform showing current NPS, statistics and customers' comments
  • Engagement strategy in influencing NPS growth
  • Striking and inspiring creatives and training videos
  • Expert content and help with writing articles for interactive emails
Result
Before, few of the line staff knew what NPS was: only one designated team worked with this metric. After implementing our solution, 76% of the employees became aware of NPS thanks to the new platform. Now they can all use detailed comments and audio reviews from their clients (120 reviews over 6 month on average on the platform). Other CX teams liked the new identity so much they wished to update their visuals as well
How to engage each employee to improving a Brand Net Promoter Score (NPS)
Client: One of the largest FMCG company
Task
Show the employees the importance of NPS. Develop a tool that would motivate to keep track of NPS and perfect it
Solution
  • A new platform showing current NPS, statistics and customers' comments
  • Engagement strategy in influencing NPS growth
  • Striking and inspiring creatives and training videos
  • Expert content and help with writing articles for interactive emails
Result
Before, few of the line staff knew what NPS was: only one designated team worked with this metric. After implementing our solution, 76% of the employees became aware of NPS thanks to the new platform. Now they can all use detailed comments and audio reviews from their clients (120 reviews over 6 month on average on the platform). Other CX teams liked the new identity so much they wished to update their visuals as well
How we action to results
We build on your KPIs: project performance indicators are clear from the start
We save on budget and time by optimizing outdated or inefficient processes
Should you need support
in presenting the solutions internally, we are here for you
We focus on actions essential to the Goal. Zero unnecessary services. Focus on efficiency.
We adopted and adapted Business Relationship Management (BRM) methodologies to easily build transparent, sustainable, and efficient relationships between brands and their audience, both inside and outside of an organization
How we action to results
We build on your KPIs: project performance indicators are clear from the start
We save on budget and time by optimizing outdated or inefficient processes
Should you need support in presenting the solutions internally, we are here for you
We focus on actions essential to the Goal. Zero unnecessary services. Focus on efficiency
We adopted and adapted Business Relationship Management (BRM) methodologies to easily build transparent, sustainable, and efficient relationships between brands and their audience, both inside and outside of an organization
What is your challenge?
We guarantee a team power plan for it
Account Service Leader

5+ years of experience working with Mars, Philip Morris International, British American Tobacco
Herman Bathory
Аккаунт-лидер направления

Более 5 лет опыта работы
с Mars, Philip Morris International, British
American Tobacco
Герман Батори
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Contacts
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