MegaFon focuses on informing strategy:
- publishes in-depth articles on trend topics on social media ("Are Cell Phones Bad For Your Health?", "A Beginner's Guide to Dota 2") and talking about their own products ("What Can I Watch on Megafon TV?");
- uses trending tools, such as clips, podcasts, and a video blog, to deliver their messages.
The podcasts and articles are so packed with information that they urge the users to grow and become better versions of themselves. Initially the brand only focused on the younger audience, but now it has started to address families as well. For example, there was a special project in collaboration with Fontanka media
. It was focused on families with children, and the operator talked about how to keep children safe on the Internet.