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CASE: HEARTFUL GRANNY CHATBOT VERA VASIL'EVNA
How we created a virtual grandma connecting with generation Y
How we created a virtual grandma connecting with generation Y
Problem
«Starost v radost» foundation helps elderly people in nursing homes Russia-wide.
How to attract more attention to the social isolation and loneliness of older people?
How to include more people in this socially important project and motivate volunteering? How to drive relationships between volunteers and the elderly?
We welcomed the challenges with the ambition to make digital serve the purpose.
How to attract more attention to the social isolation and loneliness of older people?
How to include more people in this socially important project and motivate volunteering? How to drive relationships between volunteers and the elderly?
We welcomed the challenges with the ambition to make digital serve the purpose.
Problem
«Starost v radost» foundation helps elderly people in nursing homes Russia-wide.
How to attract more attention to the social isolation and loneliness of older people?
How to include more people in this socially important project and motivate volunteering? How to drive relationships between volunteers and the elderly?
We welcomed the challenges with the ambition to make digital serve the purpose.
How to attract more attention to the social isolation and loneliness of older people?
How to include more people in this socially important project and motivate volunteering? How to drive relationships between volunteers and the elderly?
We welcomed the challenges with the ambition to make digital serve the purpose.
Solution
It was obvious: traditional digital tools are of no much use in this case.
We had to focus on building relationships!
Our idea went about creating a character who would naturally link the older and younger generations. This is how the granny chatbot appeared. Her mission was to answer the questions, tell the story of her days, past and present, and help people learn more about the foundation.
We had to focus on building relationships!
Our idea went about creating a character who would naturally link the older and younger generations. This is how the granny chatbot appeared. Her mission was to answer the questions, tell the story of her days, past and present, and help people learn more about the foundation.
Solution
It was obvious: traditional digital tools are of no much use in this case.
We had to focus on building relationships!
Our idea went about creating a character who would naturally link the older and younger generations. This is how the granny chatbot appeared. Her mission was to answer the questions, tell the story of her days, past and present, and help people learn more about the foundation.
We had to focus on building relationships!
Our idea went about creating a character who would naturally link the older and younger generations. This is how the granny chatbot appeared. Her mission was to answer the questions, tell the story of her days, past and present, and help people learn more about the foundation.
Вера Васильевна
Почетный чат-бот
Nice to meet you: Vera Vasil'evna is a retired granny, aged 75, and living in Tver' region.
She used to teach in elementary school, all her professional life. She also had a small farm and a garden. After her husband's passing, she had to move to a nursing home. This сheery woman with a kind sense of humor melts users' hearts right away and reminds them of the grandparents of their own.
She used to teach in elementary school, all her professional life. She also had a small farm and a garden. After her husband's passing, she had to move to a nursing home. This сheery woman with a kind sense of humor melts users' hearts right away and reminds them of the grandparents of their own.
Вера Васильевна
Почетный чат-бот
Nice to meet you: Vera Vasil'evna is a retired granny, aged 75, and living in Tver' region.
She used to teach in elementary school, all her professional life. She also had a small farm and a garden. After her husband's passing, she had to move to a nursing home. This сheery woman with a kind sense of humor melts users' hearts right away and reminds them of the grandparents of their own.
She used to teach in elementary school, all her professional life. She also had a small farm and a garden. After her husband's passing, she had to move to a nursing home. This сheery woman with a kind sense of humor melts users' hearts right away and reminds them of the grandparents of their own.
Technical solution
Vera Vasil'evna is based on our C-bot product. Usually, C-bot serves commercial projects. Its interaction modes are multiple: tests, polls, direct communications, distribution of promo codes, receipts registration for cash-backs. In Vera Vasil'evna case, the main priority was the content and delivering the story.
Technical solution
Vera Vasil'evna is based on our C-bot product. Usually, C-bot serves commercial projects. Its interaction modes are multiple: tests, polls, direct communications, distribution of promo codes, receipts registration for cash-backs. In Vera Vasil'evna case, the main priority was the content and delivering the story.
What can Vera Vasil'evna do?
- 1Story-tell, in text and pictures, to open the doors to the routine in nursing homes
- 2Hint on ways to support the elderly and the foundation activities
- 3Share impressions from the events to show the importance of volunteering
- 4Answer the natural language questions via NLP module
- 5Give advice and share her wisdom
What can Vera Vasil'evna do?
- 1Story-tell, in text and pictures, to open the doors to the routine in nursing homes
- 2Hint on ways to support the elderly and the foundation activities
- 3Share impressions from the events to show the importance of volunteering
- 4Answer the natural language questions via NLP module
- 5Give advice and share her wisdom
Vera Vasil'evna's mission was to engage, so we recreated all her memories of an entire human life. We carefully picked hundreds of memory pieces of Convergent's team's grandparents and parents to unite them in Vera Vasil'evna's life.
Vera Vasil'evna's mission was to engage, so we recreated all her memories of an entire human life. We carefully picked hundreds of memory pieces of Convergent's team's grandparents and parents to unite them in Vera Vasil'evna's life.
Result
- Our mission in this digital experiment was to engage young people in helping the elderly. Vera Vasil'evna communicates with a broad audience today. Users mostly ask wise advice and want to know about her life in a nursing home. The topic of medical aid to the elderly is nearly as popular as volunteering for a "mail-pal" or a virtual grandchild role.
- Vera Vasil'evna became a media star: many informational portals, such as the portal about charities «Takie dela», marketing portal «Sostav.ru», forbes.ru wrote articles about her. People of all ages still come to chat with a virtual granny in social networks.
- Convergent's role in the project covered full delivery: from ideation to launch and support. This case is a great example of building relationships with the support of digital tools. BRM in action!
- Our pride goes with the kindness and heartfulness of the story we came up with.
Результат
- Our mission in this digital experiment was to engage young people in helping the elderly. Vera Vasil'evna communicates with a broad audience today. Users mostly ask wise advice and want to know about her life in a nursing home. The topic of medical aid to the elderly is nearly as popular as volunteering for a "mail-pal" or a virtual grandchild role.
- Vera Vasil'evna became a media star: many informational portals, such as the portal about charities «Takie dela», marketing portal «Sostav.ru», forbes.ru wrote articles about her. People of all ages still come to chat with a virtual granny in social networks.
- Convergent's role in the project covered full delivery: from ideation to launch and support. This case is a great example of building relationships with the support of digital tools. BRM in action!
- Our pride goes with the kindness and heartfulness of the story we came up with.
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